--- title: Testing page --- ## Looking to Expand to New Markets? 1 ICA has you covered across the globe. With Car Wash Show Europe and Car Wash Show Australia taking place in alternating years, you’ll have a surefire launching pad for international expansion. 1 ### Car Wash Show: Europe **When:** September 24-25, 2025 **Where:** Amsterdam Learn more ### Car Wash Show: Australia **When:** August 11-13, 2026 **Where:** Adelaide Learn more # Build Your Car Wash Business with Us 1 **There’s power in community—and knowledge. **If you’re a growing car wash business or an industry veteran, the International Carwash Association (ICA) is your trusted resource for best-in-class training, leading-edge research, can’t-miss live events, and so much more 1 [Subscribe to ICA 1](https://sandbox-1-carwash-20797536.hs-sites.com/cw-elevate-subscribe-page-individual-subscriptions-v1?hsLang=en) ![cws-live-events-2025](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/cws-live-events-2025.jpg?width=800&height=520&name=cws-live-events-2025.jpg "cws-live-events-2025") # Industry Information 1 **Each quarter, International Carwash Association produces new primary research on the car wash industry and car wash consumers. To receive [The Pulse Report™](https://www.carwash.org/pulse), activate your individual subscription for only $120 USD per year. 1** Subscribe to ICA 1 ## Recent News 1 ### [Splash Car Wash of Greenwich Gets Luxury Remodel](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/splash-car-wash-of-greenwich-gets-luxury-remodel?hsLang=en) 7/15/2025 ### [Champion Xpress Carwash Enters New Market with Acquisition of First Iowa Location](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/champion-xpress-carwash-enters-new-market-with-acquisition-of-first-iowa-location?hsLang=en) 2/1/2024 ### [Pink Bird Car Wash Launches $100 Million-Plus Investment](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/pink-bird-car-wash-launches-100-million-plus-investment?hsLang=en) 2/1/2024 ### [WhiteWater Express Car Wash Adds 5 New Locations](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/whitewater-express-car-wash-adds-5-new-locations?hsLang=en) 2/1/2024 ### [U.S. Patent and Trademark Office Issues New Patent to omniX Labs For Real-Time Video Stream Analysis](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/us-patent-and-trademark-office-issues-new-patent-to-omnix-labs-for-real-time-video-stream-analysis?hsLang=en) 2/1/2024 ### [VIDEO: July 26 - CAR WASH Magazine Live™ Weekly Update](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/video-july-26-car-wash-magazine-live-weekly-update?hsLang=en) 2/1/2024 ### [Club Car Wash Moves Past 100, Acquires 11 Speedy Splash Locations](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/club-car-wash-moves-past-100-acquires-11-speedy-splash-locations?hsLang=en) 2/1/2024 ### [FINS Opens Another Greenville Car Wash](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/fins-opens-another-greenville-car-wash?hsLang=en) 2/1/2024 # Discover the Growth Potential of ICA’s Champion Program 1 Yes—we’ve got you covered. Whether your goal is to elevate your brand, lead the car wash space, expand your presence at The Show, or launch a product successfully, there’s a Champions package designed for you. **Discover** **how often your ideal audience will hear your message. 1** [Program Details 1](https://ica-sandbox.clockwork.dev/testing-page#) [Meet With Us 1](https://ica-sandbox.clockwork.dev/testing-page#) Every Week 1 ###### Car Wash News 1 Whether you're a car wash enthusiast or industry insider, our weekly newsletter delivers everything you need to stay ahead. From the latest product launches and major acquisitions to inspiring community stories—we've got your car wash updates covered, all in one place. ###### ICA Social We're active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services. ###### Conversations with ICA Building on the success of CARWASH the Podcast, this new ICA series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry's future, and is distributed widely across ICA's channels podcast, website, newsletter, and social media. Every Quarter 1 ###### CAR WASH Magazine™ 1 CAR WASH Magazine, the award-winning resource for industry leaders, delivers four print issues annually to ICA members with full online access. This year, two additional Spring and Fall editions were introduced to expand value and reach. Every Spring 1 ###### The Car Wash Show™ 1 Attended annually by nearly 10,000 people from the industry's leading companies, The Show is the ultimate gathering for car wash pros. Every Fall 1 ###### ROADMAP 1 Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions. # Headline strongly promoting the Pulse Report 1 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi et tempor nisi, id porta lectus. Quisque rhoncus est dui, non elementum enim imperdiet ut vivamus aliquet. Ultrices purus id sagittis. Donec eu ipsum sapien convallis massa, pellentes que. 1 [Learn More Button 1](https://sandbox-1-carwash-20797536.hs-sites.com/cw-elevate-pulse-report-v2?hsLang=en) ![test-puls-report_small](https://ica-sandbox.clockwork.dev/hubfs/test-puls-report_small.png "test-puls-report_small") ![Elevate logo](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/newsletter.png) ## Your Weekly Source for Car Wash Insights! 1 Stand out with our captivating content creation services, tailored to engage today's digital audience 1 Newsletter Signup 1 ## Latest Content ![Self-Serve Surge](https://ica-sandbox.clockwork.dev/hubfs/iStock-1206744921-bubbles-1920x1080.jpg) ### [Self-Serve Surge](https://ica-sandbox.clockwork.dev/car-wash-stories/self-serve-surge?hsLang=en) Self-serve car washes are getting their sparkle back as a new generation of investors — both... [Learn More](https://ica-sandbox.clockwork.dev/car-wash-stories/self-serve-surge?hsLang=en) ![Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025](https://ica-sandbox.clockwork.dev/hubfs/Imported_Blog_Media/colleen_francis_thumb_1920x1080_081425.jpg) ### [Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025](https://ica-sandbox.clockwork.dev/conversations-with-ica/roadmap-2025-preview-colleen-francis?hsLang=en) It’s Conversations with ICA — the series that provides actionable insights and best practices for... ![State of the Industry Insights from The Car Wash Show 2025](https://ica-sandbox.clockwork.dev/hubfs/Imported_Blog_Media/Conversations-with-ICA-07-State-of-the-Industry-2025-Thumbnail-rev.png) ### [State of the Industry Insights from The Car Wash Show 2025](https://ica-sandbox.clockwork.dev/conversations-with-ica/tcws-state-of-the-industry-2025?hsLang=en) It’s Conversations with ICA — the series that turns industry knowledge and insights into actionable... ![Splash Car Wash of Greenwich Gets Luxury Remodel](https://ica-sandbox.clockwork.dev/hubfs/THE%20CAR%20WASH%20SHOW_NASHVILLE%202024_TOP%20250_WEB%20READY_187.webp) ### [Splash Car Wash of Greenwich Gets Luxury Remodel](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/splash-car-wash-of-greenwich-gets-luxury-remodel?hsLang=en) Splash Car Wash has finished the interior and exterior remodeling of its Greenwich site, the... ## ICA Staff 1 ### Shaneen (Shani) Calvo 1 Editor in Chief [Email Contact](mailto:scalvo@carwash.org) ### Megan Clark 1 Head of Staff [Email Contact](mailto:mclark@carwash.org) ### Kristen Figliulo 1 Director of Learning & Development [Email Contact](mailto:kfigliulo@carwash.org) ### Jennifer Fitzpatrick 1 Business Development Manager [Email Contact](mailto:jfitzpatrick@carwash.org) ### Elizabeth Hardey 1 Event Manager [Email Contact](mailto:ehardey@carwash.org) ### Kendra Johnson 1 Senior Vice President, Growth [Email Contact](mailto:kjohnson@carwash.org) ### Matt Koch 1 Senior Vice President, Content [Email Contact](mailto:mkoch@carwash.org) ### Brennan Merkle 1 Senior Marketing Coordinator [Email Contact](mailto:bmerkle@carwash.org) ### Claire Moore 1 Chief Learning Officer [Email Contact](mailto:cmoore@carwash.org) ### Melissa North 1 Director of Learning & Development [Email Contact](mailto:mnorth@carwash.org) ### Liz Peters 1 Event Manager [Email Contact](mailto:lpeters@carwash.org) ### Annie Prues 1 Business Development Associate [Email Contact](mailto:aprues@carwash.org) ### James Risley 1 Research Manager [Email Contact](mailto:jrisley@carwash.org) ### Kim Vinciguerra 1 Chief Experience Officer [Email Contact](mailto:kvinciguerra@carwash.org) ### Eric Wulf 1 Chief Executive Officer [Email Contact](mailto:ewulf@carwash.org) ![full-color_single-logo-globe-banner-icon](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/full-color_single-logo-globe-banner-icon.png?width=73&height=73&name=full-color_single-logo-globe-banner-icon.png) ### Partner with ICA headline 1 Supportive copy showcasing the business value of partnering with ICA: Become an ICA Champion and stay in front of qualified leads—from our magazine to the annual trade show and so much more. 1 [Partner with ICA 1](https://sandbox-1-carwash-20797536.hs-sites.com/cw-elevate-partner-with-ica-revised?hsLang=en) ## Let Us Help You Elevate Your Wash 1 ### LEAD™ Training 1 Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. 1 [Explore more 1](https://lead.carwash.org/home) ### CAR WASH News™ 1 Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. 1 [Explore more 1](https://ica-sandbox.clockwork.dev/car-wash-news?hsLang=en) ### CAR WASH Magazine™ 1 Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. 1 [Explore more 1](https://ica-sandbox.clockwork.dev/car-wash-stories?hsLang=en) ### Conversations with ICA 1 Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. 1 [Explore more 1](https://ica-sandbox.clockwork.dev/conversations-with-ica?hsLang=en) ## ICA Live Events ### Car Wash Show: Europe 1 **September 24-25, 2025 | Amsterdam** Be part of Europe’s largest car wash exhibition. Record growth, rapid new construction, and growth across Europe spells opportunity for you. 1 [Go to Amsterdam 1](https://www.carwashshoweurope.com/) ### ROADMAP by ICA 1 **November 3-4, 2025 | Dallas, Texas** Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions. 1 [Go to ROADMAP 1](https://carwashroadmap.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) ### The Car Wash Show 1 **May 11-13, 2026 | Nashville, TN** Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros. 1 [Go to The Show 1](https://thecarwashshow.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) Trusted by leading companies 1 ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/reviluxify-dark.png) ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/zyntellix-dark.png) ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/crypturon-dark.png) ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/hexagontalxio-dark.png) ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/spectroxium-dark.png) ![](https://ica-sandbox.clockwork.dev/hubfs/raw_assets/public/@projects/CW-Elevate/unified-theme/images/lyraxionics-dark.png) ## Reach by the numbers 1 12500+ Annual distribution of print and digital issues 2500 ICA member audience per issue 10000+ Subscribers to our weekly e-newsletter, CAR WASH News 70% Executive readership with CP Top 100 representation ## ICA Live Events ### Car Wash Show: Europe **September 24-25, 2025 | Amsterdam** Be part of Europe’s largest car wash exhibition. Record growth, rapid new construction, and growth across Europe spells opportunity for you. [Go to Amsterdam](https://www.carwashshoweurope.com/) ### ROADMAP by ICA **November 3-4, 2025 | Dallas, Texas** Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions. [Go to ROADMAP](https://carwashroadmap.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) ### The Car Wash Show **May 11-13, 2026 | Nashville, TN** Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros. [Go to The Show](https://thecarwashshow.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) ## 2025 Board of Directors 1 ### Dave Ellard, Chair Owner, Triple Play Car Wash ### Craig Campbell, Vice Chair (Sr.) Managing Director, Hako Australia ### Jason Baright, Vice Chair (Jr.) CEO, G&G Industrial Lighting ### Mandi Brower, Treasurer President, Quality Car Wash ### Marcus Kittrell, Immediate Past Chair Partner, Mammoth Holdings ### Paul Stagg Owner, Splash Carwash ### Jason Johnson CEO, Quick Quack Car Wash ### Lex Peters Owner, ANAC Carwash ### Jessica Zazworsky Owner, Bubble Barn Car Wash ### Ronnie Corbin CEO, Clean Car Wash ### Tom Fuller Owner, The Team Car Wash ### Pete Nani CEO, Zips Carwash ### Scott Pashley CRO, Everwash ### Mark Tentis Vice President, OPW Vehicle Wash Solutions ### Keith Lutz President, Kleen-Rite Corporation ### Jessie Wurth CEO, National Carwash Solutions ### Tom Hoffman, Jr. Owner, InnovateIT Car Wash Equipment