---
title: "Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025"
description: Conversations with ICA - previewing ROADMAP 2025 with Colleen Francis, founder of Engage Selling Solutions and one of the event's workshop speakers.
---

[Conversations with ICA ](https://ica-sandbox.clockwork.dev/conversations-with-ica)

# [Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025](https://ica-sandbox.clockwork.dev/conversations-with-ica/roadmap-2025-preview-colleen-francis)

 Written by [ICA](https://ica-sandbox.clockwork.dev/conversations-with-ica/author/ica) | Aug 15, 2025 4:00:00 AM

*It’s **Conversations with ICA** — the series that provides actionable insights and best practices for the car wash industry. *

In this [ROADMAP 2025](https://carwashroadmap.com/) preview episode, we speak with Colleen Francis, a renowned sales strategist and founder of Engage Selling Solutions. As the event’s workshop speaker for the Sales track on [Day 1: PEOPLE](https://carwashroadmap.com/people), Colleen offers a sneak peek at what car washers can expect — and why it’s more important than ever to rethink how we build customer relationships.

In a time when customer confidence is shifting, Colleen emphasizes that trust has become the top competitive edge. But trust isn’t built with flashy tech or deep discounts — it comes from making life easier, showing up consistently, and creating experiences that feel personal.

She breaks down the hallmarks of truly memorable washes: being greeted by name, feeling confident the service will be accurate and fast, and walking away with a sense of genuine connection. Operators who localize their marketing and communicate authentically on social media have a better shot at building lasting loyalty.

📺 Watch the full conversation below.  
🎟️ Attend [ROADMAP 2025](https://carwashroadmap.com/schedule) this November in Dallas to hear more from Colleen Francis and other industry leaders. [Register today](https://carwashroadmap.com/).  
📘 Gather more insights and stories from experts in the latest edition of [CAR WASH Magazine](https://www.carwashmagazine.com/). Not an ICA Subscriber? [Join today.](https://www.carwash.org/en-us/join-ica?__hstc=15426665.3ce438c66793da69dea9a0e0f3265d98.1746457944462.1755206208350.1755219000496.65&__hssc=15426665.1.1755219000496&__hsfp=3352691268)

Conversations with ICA | 2025 season, episode 8

 

 

[View full post](https://ica-sandbox.clockwork.dev/conversations-with-ica/roadmap-2025-preview-colleen-francis)

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