---
title: "Season 3, Episode 29: Qual Chem"
description: Claudia Moldovan Crea, CEO and Jessica Price Easter, Director of Marketing join us to go Behind the Brand with Qual Chem.
image: https://ica-sandbox.clockwork.dev/hubfs/Imported_Blog_Media/3-29.png
---

![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/3-29.png?width=400&height=400&name=3-29.png)

# Season 3, Episode 29: Qual Chem

Admin | November 9, 2023

This episode delves into the journey and philosophies of Qual Chem, a company known for its environmentally responsible car wash chemistry. Guests Claudia Moldovan-Crea and Jessica Price Easter discuss the company's origins, its commitment to green chemistry, and the evolving landscape of the car wash industry.

**Host:** Matt DeWolf

**Guests:** Claudia Moldovan Crea, CEO and Jessica Price Easter, Director of Marketing.

---

**Key Points Discussed:**

1. **Origins of Qual Chem:**

   - Founded by Joseph Moldovan, Qual Chem originated to provide better chemistry for their car wash operations. It grew organically as more operators became interested in their products.

1. **Environmental Focus in Product Development:**

   - Qual Chem emphasizes the creation of biodegradable, environmentally friendly products. They avoid harmful chemicals like hydrofluoric acid and derivatives, considering their dangers.

1. **Market Positioning and Growth:**

   - Despite the trends towards consolidation, Qual Chem maintains a focus on individual operators, aiming to provide tailored solutions and personal service.

1. **Future Directions:**

   - The company is likely to continue enhancing its green chemistry focus, keeping an eye on regulations and evolving customer needs.

1. **Personal Growth and Industry Evolution:**

   - Both guests shared insights on personal growth within the industry and emphasized the importance of fostering good relationships within teams and with customers.

1. **The Impact of New Operators:**

   - The influx of new operators with fresh perspectives is seen as a positive trend, bringing innovation and new ideas to the industry.

1. **Advice for Personal and Professional Growth:**

   - Claudia emphasized the importance of supporting and helping each other, while Jessica encouraged questioning the 'why' behind actions to foster improvement.

---

**Closing Thoughts:**

The episode highlights the necessity of environmental responsibility in the car wash industry, not only for sustainability but also as a competitive advantage. Qual Chem's story illustrates the balance between business growth, innovation, and environmental stewardship.

---

[More CAR WASH Magazine Podcast ](https://ica-sandbox.clockwork.dev/car-wash-magazine-podcast)

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## Keep reading

[![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/3-32.png?width=400&height=400&name=3-32.png)

### Season 3, Episode 32: Looking Back and Looking Ahead

](https://ica-sandbox.clockwork.dev/car-wash-magazine-podcast/podcast/season-3-episode-32-looking-back-and-looking-ahead)

[![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/3-31.png?width=400&height=400&name=3-31.png)

### Season 3, Episode 31: Keeping and Engaging Today's Wash Workforce

](https://ica-sandbox.clockwork.dev/car-wash-magazine-podcast/podcast/season-3-episode-31-keeping-and-engaging-todays-wash-workforce)

[![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/3-30.png?width=400&height=400&name=3-30.png)

### Season 3, Episode 30: The Great Market Pause with Jeff Pavone

](https://ica-sandbox.clockwork.dev/car-wash-magazine-podcast/podcast/season-3-episode-30-the-great-market-pause)

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