---
title: Episode 73
description: It's tough to get great people right now. In this episode, we're talking to two marketing experts about how they apply marketing principles to their efforts to attract and retain employees.
image: https://ica-sandbox.clockwork.dev/hubfs/Imported_Blog_Media/episode73screenshot-1.png
---

 Aug 27, 2021 12:00:00 AM

# Episode 73

[ Admin ](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/author/admin)

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This week on CAR WASH Magazine Live™ -

In today’s episode, we’re going to work through some ways you may be able to attract more and keep more people.

This hiring market has hit every industry on the planet. It’s challenging and it’s creating tough situations for consumers, and companies alike. Let’s face it, it’s never fun when service suffers because you are short staffed. Or, wrong-staffed.

And that wrong staffed is a real struggle, because guess what happens then? You end up with employees who drag down your culture, kill your service levels, and drive away otherwise talented individuals from your organization. A players want to be on teams with other A players.

So today, we’re going to give you some ways you may be able to attract more A players … and how you can leverage what you already have to help improve your hiring prospects.

We’re jumping into it today with how you can use your marketing techniques you may be using in other places and apply those to your talent strategy.

Joining me is Beth Martin, Marketing Director from Express Wash Concepts and Wade Keith, Brand Manager from Breeze Thru Car Wash.

---

## Related posts

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## [Episode 39](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-39)

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[![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/cwmlive_episode93_screenshot-1.png?height=200&name=cwmlive_episode93_screenshot-1.png) ](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-93)

## [Episode 93](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-93)

[Admin](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/author/admin) 

 Mar 18, 2022 12:00:00 AM

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[![](https://ica-sandbox.clockwork.dev/hs-fs/hubfs/Imported_Blog_Media/cwmlive_episode43thumba48ceff1114468bc85a0ff0000df9306.png?height=200&name=cwmlive_episode43thumba48ceff1114468bc85a0ff0000df9306.png) ](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-43)

## [Episode 43](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-43)

[Admin](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/author/admin) 

 Feb 1, 2021 12:00:00 AM

This week on CAR WASH Magazine Live™ our marketing panel gathers to look at some surprising intel...

[ Read more ](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-43)

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