---
title: Episode 20
description: How does a high end, high-touch, full service car wash adapt to COVID-19? Hear how Lanese Barnett, Vice President of Tommy Terrific's Car Wash, reinvented their customer experience to thrive during the pandemic.
---

[CAR WASH Magazine Live Episodes ](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes)

# [Episode 20](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-20)

 Written by [Admin](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/author/admin) | Aug 7, 2020 4:00:00 AM

How does a high end, high-touch, full service car wash adapt to COVID-19? With bravery, innovation, and staying true to the underlying brand. This week on CAR WASH Magazine Live, you'll hear how **Lanese Barnett**, Vice President of **Tommy Terrific's Car Wash**, reinvented their customer experience to thrive during the pandemic.

**Resources mentioned in this episode:**

- **[ICA's Women in Leadership Certificate](https://www.carwash.org/WLE)**
- **[Car Wash Career Center](http://careers.carwash.org)**
- **[Tommy Terrific's Car Wash](https://www.tommyterrificscarwash.com/)**
- **Submit your videos to It's Just A...Question?: [www.carwash.org/VidQuest  
  ](https://www.carwash.org/VidQuest)This week's question: Tell us your favorite Car Wash Story... OR let us know what you've learned so far in 2020!**
- **[CAR WASH, The Podcast](https://www.carwash.org/car-wash-magazine/podcast)**

[View full post](https://ica-sandbox.clockwork.dev/car-wash-magazine-live-episodes/car-wash-magazine-live/episode-20)

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